Monday, Day 1
In what has become a semi regular occurrence, we are selling a couple cars at the Barrett Jackson auction in Scottsdale this year. I am going to attempt to provide a daily update from the auction. Please, no snoring.
Why are you selling your 33 Ford??
I know I’ve been asked that 40 times. It was really an easy decision.
I’ve often said “the happiness is in the achieving, not the having”. The RideTech 33 was intended to be a showcase for our road racing and autocross efforts to promote our new coilover shock line. While we were at it, it became a design exercise to create some zoomy sheet metal trim items in the style of old time race cars. …and to experiment with some new suspension architecture. …and to play with a light car with unrestricted tire size. …and to win some races. …and to get some exposure in the magazines or other media.
The reality is…we’ve achieved all that. Cover of HOTROD and 10 pages inside…outrunning a Lamborghini by a second per lap…winning the Optima Road America race…winning the Goodguys’ autocross championship…top 5 and top 10 Optima Ultimate Street Car…it’ll be a long time before we see that level of success again (or maybe not) What now? Anything I do with this car will pale in comparison to what I’ve already done with it. Do I let it sit in a building to gather dust and deteriorate? Do I continue to race it and let it become…common?
No, the best thing to do…the ONLY thing to do… is make it someone else’s. A new owner will jump start the cars popularity and pedigree. Or it may be squirreled away in some nameless collection somewhere never to be heard from again…a chance I’ll have to take.
The side benefit to selling the 33 is to make room in the garage…AND the pocketbook. Like everyone else reading this, I’ve got limitations on both. There is no doubt that the sale will free up precious garage space…hopefully it will free up enough funds to get the next epic Hotrod done!
What if it doesn’t bring enough?
There is no “enough”. I’ve always said if you’re doing this stuff to make money you’re doing it for the wrong reason. Whatever price the car brings is what it is truly worth….and will be more than I’d get by letting it sit in a storage building. While I am obviously confident it will bring a fair price, the car has already paid for itself in smiles per miles.
Will I miss it? Well, I’ll miss hearing the aluminum 427 warm up…I’ll miss being able to brake 100 feet later than everyone else going into a turn because I’m 1000 lbs lighter…I’ll miss seeing people’s reactions at the outrageousness of the whole car.
But those are all reasons why the new owner will want to become the new owner. I guess its kind of like sending your child off to college…a bittersweet day to be sure, but you sure wouldn’t change it.
My impending sadness will somehow and somewhat dissipate after cashing the check. I’m confident it will be completely gone by the time I hit the apex of the first turn this spring in my new ride.
Until then…it’ll be a long week here at Barrett Jackson. Lots of hours, lots of people, lots of fun. I hope to be able to give you all a daily report.
Till tomorrow!
Bret Voelkel
President, Ridetech
