Planet Barrett Jackson – 01.16.2014

Thursday Day 4
It’s been a long week, but a really good one so far. The crowds are huge and in a good mood. As usual, the good cars are bringing good money. The continuing trend is that nicely modified cars are bring better money than the completely original cars…by a lot. Obviously that plays well for us 🙂

This is a well educated group of buyers…they know the difference between good body work and stunning body work…and are willing to make the investment to get what they want. The questions we’ve gotten this week on the cars have been a step beyond “how much horsepower does it make”. These guys are more likely to ask about how many hours did it take to make this widget in the interior. It’s been fun to see what detail draws people’s attention. Hopefully there are at least 2 people who understand the level of refinement we bring to these cars…and are willing to pay for it!

I’ll check back in after the GTO sells this afternoon.

Bret Voelkel

President, Ridetech

I can't seem to get away from this car!
I can’t seem to get away from this car!
Suspension porn on a McLaren.
Suspension porn on a McLaren.
Interior porn on a Falcon. (Not the Ford)
Interior porn on a Falcon. (Not the Ford)
You gotta love stainless palm trees! This would look right at home in Indiana.
You gotta love stainless palm trees! This would look right at home in Indiana.
If you've got a car you've gotta have tie downs. Macs is all we use!
If you’ve got a car you’ve gotta have tie downs. Macs is all we use!
This monster is selling on Saturday. The definition of "where else but Barrett Jackson!"
This monster is selling on Saturday. The definition of “where else but Barrett Jackson!”
Updated: Sharon's GTO should be auctioned on either FOX Sports 1 between 2pm and 9pm or on FOX Business between 9pm and 12am. On Saturday the 33 Ford will either be on FOX between 3pm and 5pm or on National Geographic between 5pm and 12am. All times listed are EST.
Updated: Sharon’s GTO should be auctioned on either FOX Sports 1 between 2pm and 9pm or on FOX Business between 9pm and 12am. On Saturday the 33 Ford will either be on FOX between 3pm and 5pm or on National Geographic between 5pm and 12am. All times listed are EST.